selling process

a walk through our

Before we do any marketing or listing work, we start by mapping out your move – from where you’re going next to coordinating a sale before buying (or vice versa) to your ideal timeline. Plus managing all the details that make the process truly stress-free, like organizing, packing, coordinating movers, or even selling items you no longer need. We provide trusted resources and guidance for all the nuances of moving so you can transition with total confidence.

Next, we help you balance the three main factors of listing – price, timing, and convenience – to identify your top priority and create a strategic plan tailored to your goals. With the right guidance, tools, and trusted resources, we’ll help you navigate your timeline and comfort level, and get the results that matter most to you.

When selling, presentation is everything. We walk you through preparing your home so buyers fall in love at first sight – covering everything from which updates are worth making, how to declutter and depersonalize, to connecting you with the right professionals to clean, repair, and stage your home in the best way possible.

Now that your home is listed, it's time to welcome buyers in for showings. We’ll help you get your home show-ready, handle scheduling to protect your privacy, and keep you updated with weekly reports comparing your home to others on the market. You’ll see feedback, showing trends, and any tweaks we recommend to boost your chances of selling. When offers come in, we’ll break down the price, contingencies, and timelines – so you can confidently choose what’s best for you!

Once the offers start coming in, we shift into negotiation and contract management mode — guided by the strategic plan we laid out together and with your best interest at heart. This means we help you navigate inspections, know what to do if appraisals come in low, and understand what happens during escrow – from title work to final disclosures, we track every deadline and manage communications for you to keep the deal on track, always keeping your bigger picture in mind!

As we wrap up your sale, we’ll tell you what to bring to closing and what to expect from the final walkthrough, connect you with the right service providers to assist with moving if needed, and take time to celebrate with you too.

Once you’re settled in, we’ll keep you updated on your home’s value and neighborhood trends, share trusted vendors, and offer tips to protect your investment. You’ll also enjoy exclusive client perks, appreciation events, and thoughtful touches to celebrate life’s milestones. Whether it’s exploring future investments or being a resource for your friends and family, we’re here for you long after the sale.

Curious how each of these factors affect your selling process? We’ll go through each one and what they mean for you during our Home Selling Strategy Session (book yours here!).

Our proven 6-point marketing system goes beyond the basics to make your home stand out and sell with confidence. Every listing gets its own custom strategy – including professional photography and video (drone footage too!), exposure on sites like MLS, Zillow, Realtor.com, and strategic social media ads, plus in-person open houses, private showings, and broker previews.